Design Innovation Mindset

Cultural Trends that define the future of brand design industry 

While many are searching for the new normal, we establish in “The Design Innovation Mindset” that there will be no new normal, but rather a new mindset. As the crisis has created a more autonomous lifestyle by speeding up the adoption of better ways living day-to-day. We are undergoing a similar transition to one following World War I, as noted by political historian Edward Luttwak, who said, “Women stopped wearing corsets and men gradually stopped wearing top hats. Both had always been dysfunctional and expensive, but it was not until years of casual wartime clothing had exposed their pointlessness that such items were abandoned.” We called this type of cultural shift, “The Top Hat Effect”. 

• This report comprises six macro trends:  Inner Sanctuary, Limited IRL, Tech Surge, Self-Sustainability, Prioritizing Essentials, and Greater Role of Brands. 

• Each trend contains 4-6 core insights and findings, cultural examples, and data points. 

• The report your are about to access contains 2 out 6 macrotrends.