Audience Documentary
How do you actually understand an audience?
A well-crafted story of one is the story of all
To understand people deeply means knowing what problem a brand must solve in the audience’s world.
We produce a meticulously crafted narrative that places an original brand persona in extraordinary situations.
We bring insights to life, helping diverse teams across departments align on who the company is targeting and what problems it can solve for them. Because after all, storytelling is the only empathy machine we have.
We align teams on who their current and growth audiences are
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Step 1: Outline a target persona
Like in traditional qualitative research, we screen people to understand their needs.
Here, we are 70% sure who our muses are.
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Step 2: 3 rounds of interviews
Throughout the week, we engage respondents in in-depth sessions.
Now we’re sure who our muses are. We promote three to the in-person immersion.
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Step 3: In-person production
We produce 10-20 min long movie
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Step 4: Brand Workshop
We spotlight the audience’s needs and workshop how the brand can address them.
WHERE you at: Audience Documentary About Emerging Gen Z Creators
How do you actually understand an audience?
Not through surveys. Not through focus groups. Not through social listening dashboards.
You go where they are. You watch. You listen. You spend time in their world.
We embed ourselves in our audience's real lives - with cameras, questions, and genuine curiosity.
Where You At is an 18-minute documentary about a group of emerging artists. Through a human, storytelling-first lens, it explores how creatives are trying to claim their place in culture, build fandom, and navigate the pressures of a social-first, post-AI world.
Get in touch to book a private screening for your team.
Day in the life: Cam the Artisan
Last stop of the tour. Brooklyn. Raining. The crew's tired but the energy's up.
We're not here to film a commercial. We're here to understand what it actually takes to make it as an emerging artist in 2025.
Meta Glasses for POV shots. Cameras for moments. Mics for conversations that matter.
Our job: tag along, observe, document what's real.
creative villages
“The camaraderie - that’s my favorite part. Everybody doing what we love to do.”
Here's what brands miss about emerging creators:
It's not a solo journey. Success is built on creative villages. People who show up on day 1, day 2, day 100. When one wins, everyone wins.
Creators don't just need platforms and tools. They need community, support systems, people who believe in them before the numbers do.
If you're building for creators, build for their crew too.
They're not the "27 club"
Gen Z creators are strategic. They know attention is currency. They care about their voice, their breath, their mental game.
Pre-show rituals matter. Fashion choices matter. Everything's part of the performance.
Brands that understand this don't just sponsor shows. They support the whole artist.