Brand Backstage is a space about what’s next in culture.

Brandbackstage is a creative collective. We explore what’s next in culture and translate these foresights into design, innovation, and content strategies.

Here are some of the most recent trend letters:

July, 31: New Functions of Skincare

July, 16: “… plus Nature”

With a dedication to the vinyl renaissance, here is a Friday night story inspired by culture and friendship.
Our 2018 #trend-dives were fun, weren’t they @sayobelli?

Today vinyl-by-the-numbers in the US look the following way:
- 1-in-5 Mille

What you’re seeing here doesn’t exist. There is no reality where the Pope ever wore this oversized white puffer. There is no reality where Pope Francis became an ambassador of street fashion in Vatican or anywhere else in the world.

Thi

Portland is the capital of introspection. In no other place street artists, street vendors, and shop owners build their businesses by inspiring self-compassion.

Or, as they say in psychology: give yourself the courage to forgive yourself for who yo

Is there anything more American than a French bulldog?

For the first time in 31 years, French Bulldogs overtook Labrador Retrievers as the country’s most popular dog. With fewer Millennial adults having kids, Frenchies are riding the wave of

Well, I don't know who is the PR agency behind the activation, but what a project!

To recruit President Biden as your launch campaign influencer, as AppleTV+ has done for Ted Lasso… could be quite controversial. But it seems like people are

Because turning fear into farce is so 2023

Americans exist in economic fear: 81% worry that the U.S. economy will go into recession. So the recent downfall of Silicon Valley Bank was precisely this: nightmares spilling into reality.

What is the bes

The jazz of storytelling, the journey of reimagining…One of the most innovative, beautiful pieces of cinema.

So this is a post of appreciation for one of the most, innovative, daring, charming, and hopeful movies of 2022.

Best Picture
Best

Behind every great design, there is a great strategy.

This edition of The Handmaid's Tale by Margaret Atwood deserves the status of great design. The book’s cover screams the book’s message without even trying.

The Handmaid's Tale gru